THE EXPERIMENT

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​The experiments are conducted with intentions to benefit visual communicators; to learn and understand how tangible and intangible the general audience perceives packaging around them. These experiments are gathered to reveal a series of patterns that have been overlooked, which possess the potential to improve. Through design by providing an understanding on how added sensorial experience could further improve our life in time to come. As witness through time, visual communicators play a part in the communications we see today, creating messages through different media.

 

In Test 1, I have conducted this experiment on 60 subjects ranging from preschool to elementary school. With the assumption that my subjects from this age group are not fans of vegetables, I initiated the test by revealing the props for my experiment; which comprises of 2 trays of sets items.

 

In Test 2, I have extracted an experiment from Holt and Cameron (2010) ‘Cultural Strategy’ model. I conducted this experiment on 50 subjects ranging from high school to college. In this test the subjects are asked to imagine the racing colors of four competing motor-racing teams; Yellow, Green, Red, and Blue team, which are not listed in any chronological order.