The excessive use of packaging in our daily

lives has become a global issue, that will continue 

to worsen if not addressed.

 

Knowing that humans tend to protect what they love,

know and Understand. A campaign is launched centering 

on their loved ones.

 

It recognizes that we may all regret not taking action

now to protect and renew our environment.

 

By using a familiar package that is discarded everyday the

campaign asks us to re-consider our habits and attitudes for

the sake of those we love

 

Change because you love,

change habits change the world.