PACKAGING COPYWRITTING

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"On the package, the text is normally for conscious, images are for the non-conscious. So if you overload text on package, you risk losing the emotion from the consumer."

(Mcdougall, 2012)

 

The Apple brand has certainly packaged themselves distinctively ahead others in the industry. It additionally gives its consumers the assurance in their purchase. By looking at the back of our iPhone designated at the bottom of the phone indicates the following words embossed, “Designed by Apple in California Assembled in China”. The whole idea of this short sentence is basically to highlight the first five words in the sentence that helps to qualify the worries brought about by the final three; by highlighting “Designed by Apple in California” it conveys that the product originated from California in the United States. It simply means the product that we own is an American product, where else China are the ones who have assembled them, making the idea a reality. Although little thoughts seem to be placed in this statement, it in fact have been thoughtfully crafted to allow its consumers to perceive that what they have purchased is value for money.