CHIPS PACKAGING

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Interestingly enough, when we are eating a packet of potato chip, our senses subconsciously are interacting. The purposes for packing potato chips in a plastic or aluminum foil bag, with chips that are unable to be consume with one bite are part of marketers’ brilliant strategic plans. The moment we touch a packet of chips, the sound being produced

have subconsciously

 

“influences out perception of the taste of the chips themselves.”

(Krishna, 2013, P.115)

 

We tend to perceive if the packet of potato chips we consume are fresh through the distinctive crunching sound, which signifies crispness. Thus with the idea of limiting the consumer to finish off their potato chips in one mouth have distinctively amplified the idea of crispness to others around. This truly explains what Hine (1995) has suggested in his book ‘The Total Package’, “advertising leads consumer in to temptation; and packaging is the temptation.”